Weekly Creative Biz Note #5

How Do I Find My "Style"?

I pounded my head against the wall trying to find a style that was unique and that I was passionate about. I scoured illustration source books and spent many late nights online. But in the end, it had always been right in front of me.

I started with a cartoon style that came naturally. It wasn't forced and didn't necessarily look like another artist's style. Don't mimic another style. You certainly can find particular qualities or distinct techniques within an artist's style. For instance, I love Douglas Fraser's illustrations. I discovered that it was the bold lines and shadows that I loved the most. So ask yourself," What it is that you "really" like about a certain artist's style?". And then re-create those distinct elements in your own medium.

If you haven't discovered which medium your prefer, then get started! It'll take time, so be patient and push through that "this looks ugly" barrier. Push!

There was a ton of trial and error...I tried out a few styles. I remember spending an entire day just figuring out one small digital technique that I currently use. I've tossed a lot of artwork that didn't make it through my personal critiquing process. Be tough on yourself. And know what's out there.

Then ask yourself..."What type of market am I hitting?" This is important! Is it editorial, advertising or children's books? Don't spread yourself thin but also don't corner yourself into one market. Put your artwork online and get some feedback from fellow artists.

Now, I currently work in two styles and have a very cool third style coming. It's not that I couldn't make up my mind, I simply have the desire to do them all. Is that a good idea? Yes and no. It takes mega amounts of time to keep them going and promoting them is more difficult. But I receive more calls this way. If you can do it, then I say do it! At first, I was worried that clients may get confused but they don't. I never advertise the styles together--keep them separate.

Don't expect to find a style on the first try--learn from your attempts and let things evolve.

Next Friday--Weekly Creative Biz Note #6---Be Rid of Non-Paying Clients
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