Postcard Practice!

Throughout our virgin years we've utilized many vendors for our promotional mailings. None have compared to 4by6.com! 14 pt. card stock with a nice gloss coating. Four color fronts with a black & white back. The costs are low and turn around is good. We also purchased a mailing list of ad agencies and publishers from AgencyAccess.com. The lists can get somewhat confusing but the ease of printing labels from downloaded PDFs is perfect. We send out two mailings of 300-500 postcards each year. We'll put the labels and postage on ourselves to save money--we do this while watching a movie. We've figured out that it costs us $1 per postcard on the first round and we'll recycle the updated mailing list for our second round of cards. So, that brings us roughly to $800.00 per year of promotional mailings. One job easily pays for this cost and from the 1000 postcards we send out we usually receive a ton of calls and quite a few jobs. A good response would be 1% of your mailings---10 calls. Of course, not all these calls would necessarily bring in a project. Sending out postcards is always in our yearly budget and it's well worth the effort! It will either go in the art director's trash can or on the wall...we'll be waiting for that call.